Proposal · August 2026

Free Chapel Music

What we see

Free Chapel already has what most churches spend decades trying to build. The opportunity is the structure and strategy that carries the music further.

Free Chapel Music has released eight times in eight years, in bursts. Two releases three weeks apart in the autumn of 2018, then fourteen months of quiet. A live single from Forward 2019, put out five months after the conference. Three releases inside three weeks in June 2021, one in June 2022, and then four years of nothing until The Well on 26 June 2026, which landed during Forward itself, off a two-week turnaround.

Every FCM release, 2018–2026

Eight releases in eight years, clustered into four short bursts with long silences between them.

Where the music sits today

5,335Free Chapel Music, Spotify followers

0editorial playlist placements

1release since June 2022

What happened when they released

The Well: weekly streams worldwide, Luminate, 26 June to 6 August 2026

115,915 streams in six weeks, with no release plan, no pitching and no editorial support behind it. The first three weeks hold almost flat, which is not the shape of a launch, it's the shape of people finding a song on their own! Week four is where a calendar, a pitch and a follow-up would have gone.

The platform underneath the music keeps growing. Seven campuses plus Online, with Destin planned, and Forward fills an arena every June.

The audience already in the house

YouTube subscribers

Pastor Jentezen and Free Chapel have spent decades building a community of believers, across the campuses and far beyond them.

That distance between Free Chapel's reach and the music's reach is the gap worth closing, which takes a strategy and a system.

Why this matters

The point of all of this isn't to run a music business. It's to expand the mission and message of Pastor Jentezen and Free Chapel through music. Registering with CCLI, working with MultiTracks and the resource partners, building a real release calendar: none of that is overhead. It's what turns a song written in one room into something a church across the country can pick up and sing on a Sunday. That's the goal underneath everything below. Songs that travel as far as they're meant to.

Where we'd start

What's missing isn't the philosophy. It's the machinery underneath it.

Appoint a publishing administrator. Shortlist, negotiate and stand one up to register every composition, collect at the PROs and collection societies, and issue the writer statements.
Register the catalogue once the structure is set: the PROs, The MLC, CCLI, and, on the recording side, SoundExchange, correctly attributed the first time.
Review the existing agreements for gaps. Specifically, what happens on an outside co-write and whether song-by-song agreements should become blanket at some threshold.
Negotiate the distribution deal on terms that still work at three times the current volume.
Set up the accounts and access. Spotify for Artists, YouTube channel management, the PRO and administrator logins, and Meta Business Manager, held by Free Chapel with the right people on them.
Build the release calendar and asset spec. Twelve months, with the real decision points marked and what has to exist by when.
Map out who does what. Who is responsible for each part of the process, on your side and on ours.

Who you'd be working with

Johnny Rays

Co-founder

Abbey Nordberg

Co-founder

Previously at Hillsong Music, where the work spanned Hillsong UNITED, Hillsong Worship and Hillsong Young & Free, and independently since with TAYA, Brooke Ligertwood and Benjamin William Hastings.

Between them they built Woodlands Worship's publishing, distribution and release structure end to end. They lead the deal work, the paid digital and the industry relationships. They run the release schedules and campaign execution, and the coordination between artists, labels, agents and partners that gets a release across the line. Alongside that sits a background in live-event production and talent relations at significant US Christian festivals, conferences and concerts.

Good Management currently has the privilege of working with UNITED, Joel Houston, Aodhán King, Benjamin Tan and Woodlands Worship.

Three levels of engagement

All month to month.

Level one $7,500 / month

Consult on music strategy: what the next twelve months should look like
Advise on publishing administration and distribution partners, and what to look for in each deal
Assist with song selection and release timing, and advise on the supporting assets for each release
Advise on digital and paid support: what to run for each release, and a proposed spend breakdown based on FCM budgets
Report on every release: how it actually performed, what worked, and where to build from there
Meet every two weeks

Level two $10,000 / month

Everything above, plus:

Negotiate publishing administration and distribution deals alongside your attorneys and internal team
Manage the distribution partnership on the recordings side: delivery dates, metadata and release setup, and the release-week problem-solving when artwork, metadata or a track goes live wrong
Manage the administration partnership on the publishing side: registrations checked, statements reviewed, and unmatched or missing income chased
Brief, book and manage producers, writers, engineers, directors and creative vendors through each project, including help with agreements and clearances
Run paid digital: creative direction, copy, targeting, asset direction across the release cycle, and performance review

Level three $15,000 / month

Everything above, plus:

Pitch for playlist placement at the major digital service providers (DSPs), including Spotify, Apple Music, Amazon and YouTube Music
Coordinate with independent Christian radio promoters across all formats, assisting with feedback, radio edits and updated mixes, drafting pitches, and advising on the campaign
Liaise with church resource partners such as MultiTracks to equip and encourage worship teams to lead FCM's songs in their services
Find a publicist when the time is right, to run press through a release cycle: campaign planning, outlets and placement
Assist with the planning and coordination of writing camps
Draft agreements from your approved templates, so routine paperwork does not have to go back to counsel each time
Assist in the creation and promotion of translations and localized versions
Meet weekly

Social Add on $5,500 / month

Run by a social manager: a twenty-client portfolio across book launches, tour content, album release cycles and brand rollouts, including a single family enterprise with talent accounts, retail brands and faith-adjacent organizations running side by side. Average follower growth of around 25% a year across those accounts.

Set the organic social and content strategy: platform approach, content pillars, posting cadence and the release-cycle calendar
Write content briefs and shot lists for what your team captures, tied to the release plan
Run day-to-day posting on FCM's main handle
Position the artists and worship leaders, and review against benchmarks each cycle

Terms

Fee: A flat monthly retainer for the selected level. No commission, no override, no participation, and no share of any revenue.
Term: Month to month from the first of the month following signature. No minimum, no fixed term.
Changing level: Levels move up or down, and the add-on can be taken or dropped, by agreement, effective the first of the following month.
Ownership: Good acquires no interest in Free Chapel's masters, compositions or copyrights.
Revenue: Collected by the publishing administrator and the distribution partner, and paid to Free Chapel.
Third-party costs: Legal, administration, distribution, advertising, production, radio promotion, publicity, translation and writing-camp costs are contracted and paid by Free Chapel directly.
Outcomes: Placements, playlist adds and radio adds are third-party decisions and cannot be guaranteed.
Approvals and decisions: Free Chapel decides what gets released and what gets spent. Good has no authority to sign, commit or contract on Free Chapel's behalf.
Relationship: Independent contractor. Good is not an employee or agent of Free Chapel, and this is an advisory and operating engagement rather than traditional artist management.

Everything above is mechanics. Underneath it is something simpler: the mission and message of Free Chapel, carried further by the music.

That's the goal. And we'd love to help.